NON-TOXIC + GENTLE + CLEAN + EFFECTIVE
We all want safe ingredients in our skincare products, but here’s something we’ve learned along the way: A completely natural product isn't a guarantee of a safe product, and not all chemicals are the enemy.
Our focus is on creating the absolute best non-toxic, clean, and effective products. And while the majority of the ingredients we use are in fact natural, we don't necessarily identify as a “natural” brand. That’s because rather than relying on vague, unregulated terms like “all-natural,” "organic," "preservative-free," or "green," we want to be completely honest about our formulations so that you have the information you need to make an informed choice.
THIS IS OUR SIMPLE PHILOSOPHY.
Because PRIMARY was first made for our personal use, we stand behind the ingredients and use them with confidence. We have meticulously evaluated the health effects of any ingredient, natural or laboratory-made, in our formula and only use those with a proven record of safety and efficacy. We hold ourselves to the very highest of standards—which is not only the right way, but the only way to make something we’re absolutely passionate about and proud of.
PRIMARY is:
FULL OF…
Antibacterial essential oils
Nourishing magnesium
Soothing aloe vera
Cleansing witch hazel
and FREE OF...
Aluminum, Petrochemicals, Sulfates, Parabens, Synthetic fragrance or color, Glycols, Silicones (no bueno, duh)
Denatured Alcohol (can disrupt your skin barrier and make things worse in the long term)
Baking Soda (overly alkaline skin irritant)
Comedogenic Oils (common ingredients like coconut oil, coconut butter, cocoa butter, etc. can actually clog your precious pores)
PRIMARY is not:
“SO STRONG YOU CAN EVEN SKIP A DAY”
We re-apply all kinds of other skin care products… Why do we expect our deodorants to work overtime? Depending on your day, you may want to re-apply.
“SO NATURAL YOU CAN EAT IT.”
When using a product on delicate skin, it feels good to know as much as possible about every ingredient, even if they are derived from natural sources. PRIMARY is a clean, non-toxic deodorant made with as many natural ingredients as possible, but we wouldn’t suggest downing a spoonful.
NICE, WE GOT THAT OUT OF THE WAY. READY TO SHOP?