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      <image:title>Home - NOTES Italian Citrus, Spiced Floral, Lemon Scented Grass, Precious Wood CHARACTERISTICS Understated, Fresh, Sunny, Grounded MUSES Jane Goodall, Sade Adu, Joni Mitchell, Brenda Sykes PLACES Coast of Italy, Salvation Mountain</image:title>
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      <image:title>Science of Sweat - Transitioning to Natural Deodorant (and Why Quarantine is the Perfect Time to Make the Switch) - Why do we stink?</image:title>
      <image:caption>Sweat itself is virtually odorless. It's only when naturally-occurring bacteria start to break down the sweat that we may find ourselves a little…malodorous.</image:caption>
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      <image:title>Science of Sweat - Transitioning to Natural Deodorant (and Why Quarantine is the Perfect Time to Make the Switch) - Tips for making the switch</image:title>
      <image:caption>Okay! — so now you know what to expect, here are a few tips to help power through this transitional phase and encouraging skin renewal…</image:caption>
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    <lastmod>2025-09-16</lastmod>
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      <image:title>Home - “BEST DEODORANT EVER”</image:title>
      <image:caption>"Congratulations. You totally nailed it. I feel like most natural deodorants just made me smell worse or irritated my skin. I love this stuff. It smells amazing and I love the way the bottle looks in my bathroom. I'm buying a second bottle to take on the go. Thank you so much!" - Loren // “I use one quick spray in the morning and I'm good. I'm just so impressed. No mess, no smell, ever.” - Dr. Leah Hanes // “I have tried a lot of natural deodorants and found none of them worked effectively. I am so happy with Primary! I love that it is a spray so I don't have to dip my fingers into any pots, it dries clearly and it doesn't leave any residue on my clothes, and it smells good! The best part is that it actually works! Thanks for creating a much needed product!” - Jillian // “I have tried so many of natural deodorants and this has out performed all of them. I'm so glad I found your brand. Thank you PRIMARY!” - Kate // “My first thought handling this bottle was--WOW there is no way this works as great as it looks. I'm happy to report I was so wrong! As someone who has very little success with natural deodorants, I was super skeptical about this spray, but it honestly shocked me. It kept me drier and smelling fresher than I had ever expected. I especially love that it leaves zero residue, so I don't have to worry about my clothes getting ruined. Jessica is a wizard I am now addicted. Thank you!” - Christa SHOP NOW &gt;&gt;</image:caption>
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      <image:title>Home - PURE + POWERFUL.</image:title>
      <image:caption>It's as much about what's in your deodorant as it is about what's not in it. Our formula is full of the type of non-toxic, naturally derived good stuff we like to see on labels. Our ingredients are compatible with your skin and work hard to keep you smelling good—and feeling fresh—while naturally detoxifying, purifying and cleansing.</image:caption>
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    <lastmod>2015-10-28</lastmod>
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      <image:title>Journal - Natural Textures</image:title>
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      <image:title>Journal - Sea</image:title>
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    <lastmod>2015-10-19</lastmod>
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      <image:title>Journal - Berlin</image:title>
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    <lastmod>2015-10-12</lastmod>
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    <lastmod>2015-10-27</lastmod>
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  <url>
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    <lastmod>2025-05-08</lastmod>
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      <image:title>Fall Collection - Tan Tote</image:title>
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      <image:title>Fall Collection - Tan Tote</image:title>
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      <image:title>Fall Collection - Black Tote</image:title>
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      <image:title>Fall Collection - Tan Crossbody</image:title>
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    <loc>https://primary-elements.com/magnesium</loc>
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  <url>
    <loc>https://primary-elements.com/best-natural-deodorant</loc>
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    <lastmod>2023-02-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58e812d7d1758e7ccb0024f9/ff790176-dc74-4309-8cad-5fea7f1c0fd1/Jess+Olsen+Profile+Photo.JPG</image:loc>
      <image:title>About Primary Elements - PRIMARY ELEMENTS Founder Jess Olsen</image:title>
      <image:caption>I’ve always had a knack for problem solving and a pesky—though often rewarding—penchant for digging in deep. My love for developing ideas, meticulously researching, and becoming intimately familiar with the unknown is what drives me every single day. I geek out over each step of the process and love sharing what I find along the way. I also have a strong desire to nurture others and help people heal. The inspiration for PRIMARY comes from these great loves. It’s a passion project in its truest sense, and I’m over the moon to bring to you the fruits of my journey. - Jess</image:caption>
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      <image:title>About Primary Elements - PUT YOUR BEST SELF INTO THE WORLD EVERYDAY</image:title>
      <image:caption>PRIMARY is in the business of self-care, and that’s no accident. We think self-care is a terribly important piece to living productive, joyous, and inspired lives. It’s a foundation for everything that follows. If we take care of ourselves, we’re able to put our best selves into the world—and that’s more important than ever, don’t you think? But beyond all of this, PRIMARY comes from a place where thoughtfulness, attention to detail, and making informed choices can serve as some type of magic. It’s transformative stuff. PRIMARY is rigorously researched, proudly efficient, and produced by hand. Every PRIMARY product is carefully created and artfully packaged, because we believe in elevating every aspect of the process, from the very first glimmers of a new idea to a product’s on-the-shelf or in-your-home new life. We are committed to creating things we’re proud to stand behind and excited to share with the world. In short: We’re so glad you’re here.</image:caption>
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    <lastmod>2017-07-06</lastmod>
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    <lastmod>2020-05-15</lastmod>
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      <image:title>Philosophy - PRIMARY is:</image:title>
      <image:caption>FULL OF… Antibacterial essential oils Nourishing magnesium Soothing aloe vera Cleansing witch hazel and FREE OF... Aluminum, Petrochemicals, Sulfates, Parabens, Synthetic fragrance or color, Glycols, Silicones (no bueno, duh) Denatured Alcohol (can disrupt your skin barrier and make things worse in the long term) Baking Soda (overly alkaline skin irritant) Comedogenic Oils (common ingredients like coconut oil, coconut butter, cocoa butter, etc. can actually clog your precious pores)</image:caption>
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      <image:title>Philosophy - PRIMARY is not:</image:title>
      <image:caption>“SO STRONG YOU CAN EVEN SKIP A DAY” We re-apply all kinds of other skin care products… Why do we expect our deodorants to work overtime? Depending on your day, you may want to re-apply. “SO NATURAL YOU CAN EAT IT.” When using a product on delicate skin, it feels good to know as much as possible about every ingredient, even if they are derived from natural sources. PRIMARY is a clean, non-toxic deodorant made with as many natural ingredients as possible, but we wouldn’t suggest downing a spoonful.</image:caption>
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      <image:title>Stockists</image:title>
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    <loc>https://primary-elements.com/nontoxicdeodorant</loc>
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    <lastmod>2020-05-15</lastmod>
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      <image:title>Made Without</image:title>
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    <lastmod>2017-07-27</lastmod>
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      <image:title>Full Ingredient List</image:title>
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    <lastmod>2017-08-14</lastmod>
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    <lastmod>2019-04-25</lastmod>
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      <image:title>Careers - We’re Hiring!</image:title>
      <image:caption>Grow alongside our blossoming brand..</image:caption>
    </image:image>
    <image:image>
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      <image:title>Careers</image:title>
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  <url>
    <loc>https://primary-elements.com/primaryingredients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58e812d7d1758e7ccb0024f9/1529614140752-2OXSELIQDDELDJ54VR0P/safe+deodorant+ingredients+two+oranges+magnesium+flakes+palm+frond+blue+glass+boston+round+spray+deodorant+bottle+roman+type+logo+primary</image:loc>
      <image:title>Ingredients - PURE + POWERFUL</image:title>
      <image:caption>We believe in clean, effective, and 100% non-toxic skincare and continuously work to ensure each product we make includes only the highest quality ingredients available. We have meticulously evaluated every ingredient in our formula - both natural or laboratory made - and only use those with a proven record of safety and efficacy. None of our products contain aluminum, ammonia, artificial colorants, chlorine, formaldehyde, glycol solvents, mineral oils, parabens, petrolatums, phosphates phthalates, silicones, sulfates, synthetic fragrances. We do not test our products on animals.</image:caption>
    </image:image>
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  <url>
    <loc>https://primary-elements.com/usage-tips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-07</lastmod>
    <image:image>
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      <image:title>Usage Tips - USAGE TIPS</image:title>
      <image:caption>1. Start with clean, dry skin. Shake your PRIMARY bottle before using and spray 3-5 times under each arm. Wait until the formula has absorbed into the skin before dressing. You want your skin, not your clothes, to absorb the formula. Then go about your day smelling fresh! 2. For someone with a "desk job," the spray is typically effective for 8-9 hours. If you are active throughout the day, you may need to re-apply after 4 or 5 hours. 3. Lather up those armpits with a liquid soap everyday! The spray can't do it all and you want to make sure you eliminate the bacteria, the culprit of underarm smell. Bacteria love dead skin cells, so make sure to exfoliate your underarms at least once a week. No harsh scrubs are needed—A clean washcloth should do the trick. 4. If this is your first time using natural deodorant, you may go through what is commonly referred to a detox period, where you smell worse before you smell better. There are lots of resources online for learning about this process. Don’t panic—stay the course and things will improve soon. 5. If you notice any irritation on freshly shaved skin, consider shaving before bedtime and applying your deodorant in the morning. If you have highly sensitive skin, test the formula on the inside crease of your arm and wait at least 24 hours to make sure you don't have any adverse reactions.</image:caption>
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  </url>
  <url>
    <loc>https://primary-elements.com/contact-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58e812d7d1758e7ccb0024f9/1529612423327-AFCPA6U77EZV9S37Y3PF/_X3A6484.jpg</image:loc>
      <image:title>Contact - Contact</image:title>
      <image:caption>Feel free to drop us a line anytime. Jessica personally answers customer inquiries between the hours of 10am-6pm PST M-F. For help with your order, questions, feedback, or product information: hello@primary-elements.com Wholesale + Partnership Opportunities: sales@primary-elements.com</image:caption>
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    <loc>https://primary-elements.com/shipping-handling</loc>
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    <priority>0.75</priority>
    <lastmod>2019-12-28</lastmod>
  </url>
  <url>
    <loc>https://primary-elements.com/termsandconditions</loc>
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    <priority>0.75</priority>
    <lastmod>2019-07-30</lastmod>
  </url>
  <url>
    <loc>https://primary-elements.com/stores</loc>
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    <lastmod>2017-01-30</lastmod>
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    <lastmod>2018-05-14</lastmod>
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      <image:caption>An exclusive scent developed by PRIMARY in collaboration with Miranda Bennett Studio, this clean, lightweight scent captures the MBS spirit of versatility and ease. Inspired by the MBS plant-dyed apparel collections, this luminous, green-floral blend incorporates the native plants of the Texas Southwest - tree ripened oranges, Mexican juniper, citrus leaves, and fresh flowers. Lightly rosy with energizing freshness and grounding warmth. Modern, elegant, and designed to be enjoyed by men and women alike.</image:caption>
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      <image:caption>A luminous, green-floral blend incorporating the native plants of the Texas Southwest - tree ripened oranges, Mexican juniper, citrus leaves, and fresh flowers</image:caption>
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      <image:title>Shop - Primary x MBS: Mineral Deodorant - white milk glass bottle with spray cap and peach logo screen printed on boston round bottle</image:title>
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      <image:caption>is lightweight and aluminium-free, formulated with pure magnesium chloride + zinc rincolate, and enriched with a blend of seven active essential oils. Designed to effectively inhibit and neutralize the growth of odor-causing bacteria, support your body’s natural efforts to eliminate toxins, and have you feeling clean and smelling fresh.</image:caption>
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      <image:caption>Scent Profile: Opulent, slightly green, with fresh notes of citrus zest, fragrant orange blossom and a sweet-woody undertone. A perfect balance of nuanced soft spice and smooth green rosiness.</image:caption>
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