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      <image:title>Home - NOTES Italian Citrus, Spiced Floral, Lemon Scented Grass, Precious Wood CHARACTERISTICS Understated, Fresh, Sunny, Grounded MUSES Jane Goodall, Sade Adu, Joni Mitchell, Brenda Sykes PLACES Coast of Italy, Salvation Mountain</image:title>
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      <image:title>Science of Sweat - Transitioning to Natural Deodorant (and Why Quarantine is the Perfect Time to Make the Switch) - Why do we stink?</image:title>
      <image:caption>Sweat itself is virtually odorless. It's only when naturally-occurring bacteria start to break down the sweat that we may find ourselves a little…malodorous.</image:caption>
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      <image:title>Science of Sweat - Transitioning to Natural Deodorant (and Why Quarantine is the Perfect Time to Make the Switch) - Tips for making the switch</image:title>
      <image:caption>Okay! — so now you know what to expect, here are a few tips to help power through this transitional phase and encouraging skin renewal…</image:caption>
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    <lastmod>2025-09-16</lastmod>
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      <image:title>Home - “BEST DEODORANT EVER”</image:title>
      <image:caption>"Congratulations. You totally nailed it. I feel like most natural deodorants just made me smell worse or irritated my skin. I love this stuff. It smells amazing and I love the way the bottle looks in my bathroom. I'm buying a second bottle to take on the go. Thank you so much!" - Loren // “I use one quick spray in the morning and I'm good. I'm just so impressed. No mess, no smell, ever.” - Dr. Leah Hanes // “I have tried a lot of natural deodorants and found none of them worked effectively. I am so happy with Primary! I love that it is a spray so I don't have to dip my fingers into any pots, it dries clearly and it doesn't leave any residue on my clothes, and it smells good! The best part is that it actually works! Thanks for creating a much needed product!” - Jillian // “I have tried so many of natural deodorants and this has out performed all of them. I'm so glad I found your brand. Thank you PRIMARY!” - Kate // “My first thought handling this bottle was--WOW there is no way this works as great as it looks. I'm happy to report I was so wrong! As someone who has very little success with natural deodorants, I was super skeptical about this spray, but it honestly shocked me. It kept me drier and smelling fresher than I had ever expected. I especially love that it leaves zero residue, so I don't have to worry about my clothes getting ruined. Jessica is a wizard I am now addicted. Thank you!” - Christa SHOP NOW &gt;&gt;</image:caption>
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      <image:title>Home - PURE + POWERFUL.</image:title>
      <image:caption>It's as much about what's in your deodorant as it is about what's not in it. Our formula is full of the type of non-toxic, naturally derived good stuff we like to see on labels. Our ingredients are compatible with your skin and work hard to keep you smelling good—and feeling fresh—while naturally detoxifying, purifying and cleansing.</image:caption>
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    <lastmod>2025-05-08</lastmod>
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      <image:title>Fall Collection - Tan Tote</image:title>
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      <image:title>Fall Collection - Black Tote</image:title>
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      <image:title>Fall Collection - Tan Crossbody</image:title>
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    <loc>https://primary-elements.com/collection/primary-mineral-deodorant-palmarosa</loc>
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    <lastmod>2020-05-14</lastmod>
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      <image:title>Shop - Primary Mineral Deodorant - deodorant in cobalt blue glass spray bottle with white ink screen printed logo</image:title>
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  <url>
    <loc>https://primary-elements.com/collection/sanitizing-spray</loc>
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    <lastmod>2020-06-03</lastmod>
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      <image:title>Shop - Primary Hand Sanitizer - 1 oz white glass bottle with blue hand sanitizer logo on marble background</image:title>
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    <loc>https://primary-elements.com/collection/miranda-bennett-studio</loc>
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    <lastmod>2020-05-19</lastmod>
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      <image:title>Shop - Primary x MBS: Mineral Deodorant - white milk glass bottle with spray cap and peach logo screen printed on boston round bottle</image:title>
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      <image:title>Shop - Primary x MBS: Mineral Deodorant - tan hand holding white glass 2 oz boston round spray deodorant</image:title>
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      <image:title>Shop - Primary x MBS: Mineral Deodorant - PRIMARY Mineral Deodorant Spray</image:title>
      <image:caption>is lightweight and aluminium-free, formulated with pure magnesium chloride + zinc rincolate, and enriched with a blend of seven active essential oils. Designed to effectively inhibit and neutralize the growth of odor-causing bacteria, support your body’s natural efforts to eliminate toxins, and have you feeling clean and smelling fresh.</image:caption>
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      <image:title>Shop - Primary x MBS: Mineral Deodorant - MBS x PRIMARY</image:title>
      <image:caption>Scent Profile: Opulent, slightly green, with fresh notes of citrus zest, fragrant orange blossom and a sweet-woody undertone. A perfect balance of nuanced soft spice and smooth green rosiness.</image:caption>
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