ELEVATE YOUR DAILY RITUALS.
PRIMARY is in the business of self-care, and that’s no accident. We think self-care is a terribly important piece to living productive, joyous, and inspired lives. It’s a foundation for everything that follows. If we take care of ourselves, we’re able to put our best selves into the world—and that’s more important than ever, don’t you think?
PRIMARY Founder + Formulator Jessica Olsen
I’ve always had a knack for problem solving and a pesky—though often rewarding—penchant for digging in deep. My love for developing ideas, meticulously researching, and becoming intimately familiar with the unknown is what drives me every single day. I geek out over each step of the process and love sharing what I find along the way. I also have a strong desire to nurture others and help people heal. The inspiration for PRIMARY comes from these great loves. It’s a passion project in its truest sense, and I’m over the moon to bring to you the fruits of my journey.
PURE + POWERFUL
It's as much about what's in your deodorant as it is about what's not in it. Our formula is full of the type of non-toxic, naturally derived good stuff we like to see on labels. Our ingredients are compatible with your skin and work hard to keep you smelling good—and feeling fresh—while naturally detoxifying, purifying and cleansing.